How the Business Compounds
The loop the business runs on, the path a customer travels from first contact to an expanding account, and what ships over the eighteen months this round funds. Generated from one data file beside the round terms, so the roadmap horizon is the round’s own plan and every milestone is tied to a use-of-funds line.
The business flywheel
Six stages, each an action that feeds the next. The stage this round buys is marked.
- Land a defined campaign where speed and cost are the deciding factors.
- Produce it through the five-phase workflow, at broadcast standard, under a named human director.
- Every production adds codified workflow, trained agents and reusable assets to the knowledge base, so the next one takes less to make.
- The finished work is published and attributable, so the next buyer can inspect the standard before committing.
- Satisfied project clients convert onto monthly retainers, and agencies bring their own clients’ work through the same channel.
- Recurring billing and framework leverage pay for more human production capacity — the input this round buys, at 53% of use of funds — which lets the loop take more work without lengthening delivery. Funded by this round
The customer funnel
Not one stage carries a conversion rate, because not one is published. Each states instead what the figure would rest on: our own records, which are available to investors on request, or a plan assumption, labelled as such.
| Stage | What happens | Conversion | Basis |
|---|---|---|---|
| First contact | First contact — published work, the public portfolio, referral from a delivered project, or a Masterclass programme. | Not published | Our own records — not published |
| Scoped conversation | Scoped conversation — what has to be produced, in what volume, in which languages, on what calendar. | Not published | Our own records — not published |
| Scoped proposal against a published band | Scoped proposal against a published band — project work US$5K–$50K, retained programmes US$5K–$25K per month. | Not published | Our own records — not published |
| A first defined campaign, deliberately one where speed and cost decide, so the comparison is visible. | A first defined campaign, deliberately one where speed and cost decide, so the comparison is visible. | Not published | Our own records — not published |
| Conversion onto a monthly retained programme. Clients on retainers today are in telecommunications, finance, insurance, education, retail and real estate. | Conversion onto a monthly retained programme. Clients on retainers today are in telecommunications, finance, insurance, education, retail and real estate. | Not published | Our own records — not published |
| Expansion inside the account | Expansion inside the account — live events, interactive digital, music and casting, and the client’s own agency work. Forward-looking. | Not published | Plan assumption |
Roadmap
Three six-month windows over the eighteen-month plan this round funds, relative to close. Four swimlanes, each item tied to the use-of-funds line that pays for it. A marked item is a milestone.
| Lane | Months 1–6 | Months 7–12 | Months 13–18 |
|---|---|---|---|
| Product | Extend the codified workflows and trained agents to the production volume the new hires bring.Paid from: Technology & AI Development 5% | Scale Live AI Events as a distinct, higher-margin line.Paid from: Technology & AI Development 5% | Framework capability licensed or productised where it fits.Paid from: Technology & AI Development 5% |
| Market | Turn the public portfolio into comparable campaign wins, and capture the seasonal calendar from Back to School through Christmas.Paid from: Sales & Marketing 37% | Add channel partners — agencies and media networks, on the route already used on delivered work. milestonePaid from: Sales & Marketing 37% | Regional expansion beyond the current market. milestonePaid from: Sales & Marketing 37% |
| Team | Hire the first junior producers and the production director — what the minimum viable close of US$100,000 funds, on its own. milestonePaid from: Team Expansion 53% | Add production capacity against the broadened client base rather than ahead of it.Paid from: Team Expansion 53% | Broaden the client base far enough that no single account carries the plan — the named priority of this round. milestonePaid from: Team Expansion 53% |
| Finance | Stand the funded company up as an entity separate from CEMI.ai, with the MediaMax contribution recorded at closing. milestonePaid from: Operations & Infrastructure 5% | File the core trademarks — CEMI Media, MediaMax, SiteCraft — budgeted as a post-closing action. milestonePaid from: Operations & Infrastructure 5% | Reach the point where a further round is a choice rather than a necessity: the business generates cash today, so continuing privately and distributing to shareholders is a real outcome.Paid from: Operations & Infrastructure 5% |
Everything on this roadmap is a forward-looking statement. The dates are relative to close because no date is published; the milestones are what we intend to reach with this money, not commitments and not results. The one exception is the first team line: the minimum viable close of US$100,000 funds exactly that hiring and nothing further, which is stated on /investors/faq/ as well.
The three canvases behind this → /investors/canvases/
How the money is made, stream by stream → /investors/revenue/
Let’s Talk
We welcome conversations with investors who share our view of where creative production is going.
Read the ask →