We are cash-generative today. This round is not what keeps the lights on — it is what lets us stop growing at the pace our own surplus allows.
Self-Estimated Valuation
We put the business at $1.5M post-money. That figure reflects contracted recurring revenue that already covers our fixed cost base, plus the framework, platform and creative libraries set out in the business plan. It is our own estimate, offered as a starting point rather than a demand — the underlying figures are available on request.
Why not lower: a $500K valuation — the level implied by asking $25K for 5% — would price the whole company at roughly one year of sales and ignore the IP entirely. At that price, raising the $200K this plan needs would cost 40% of the business. Why not higher: we would rather price honestly and grow into a larger number than defend one we cannot yet evidence.
What the Money Buys
The round is sized to a plan, not to a round number.
| Line | Monthly | 18 months |
|---|---|---|
| 2 junior production staff (fully loaded) | $2,570 | $46,260 |
| 1 production director (fully loaded) | $3,213 | $57,825 |
| 1 sales & business development | $2,570 | $46,260 |
| Additional cloud & AI compute | $600 | $10,800 |
| Marketing step-up | $1,500 | $27,000 |
| Workstations for new hires (one-off) | — | $9,000 |
| Total | $10,453 | $197,145 |
Two junior production hires, a production director, and a first commercial hire are what convert the framework’s capacity into delivered work, and delivered work into a broader client base. Reducing client concentration is the first job of this money.
Fundraising Aspirations
| Parameter | Position |
|---|---|
| Target round | $200,000 for 13.33% |
| Minimum viable close | $100,000 — funds the production build-out: two junior hires and the production director |
| Instrument | Priced equity at $1.5M post; SAFE with a $1.5M cap available for tickets under $50,000 |
| Entity | A new company, into which CEMI.ai contributes the MediaMax framework, platform and creative libraries at closing |
| Use of proceeds | Production capacity, commercial reach, framework depth — see the table above |
| What we are not raising for | Runway. Fixed costs are covered by current billing |
Ticket Sizes
All percentages are at the $1.5M post-money above. Smaller tickets can be taken on a SAFE instead, which defers pricing to the next round.
Quarterly investor update · named in the cap table
All of the above · annual strategy review call
All of the above · full information rights · advisory access to the team
All of the above · board observer seat · pro-rata rights in the next round
Let’s Talk
We would rather discuss fit before terms. If the thesis makes sense to you, the numbers are all on this site and open to challenge.
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