$200,000 to Buy Speed, Not Survival
We are cash-generative today. This round is not what keeps the lights on — it is what lets us stop growing at the pace our own surplus allows.
Self-Estimated Valuation
We put the business at $1.5M post-money — about 3.2× the $462K annualised run-rate we bill today. That multiple reflects contracted recurring revenue, an operating cost base of $11,911 a month, and the framework, platform and creative libraries set out in the business plan. It is our own estimate, offered as a starting point rather than a demand.
Why not lower: a $500K valuation — the level implied by asking $25K for 5% — would price the whole company at roughly one year of sales and ignore the IP entirely. At that price, raising the $200K this plan needs would cost 40% of the business. Why not higher: we are three clients deep, and we would rather price honestly and grow into a larger number than defend one we cannot yet evidence.
What the Money Buys
The round is sized to a plan, not to a round number.
| Line | Monthly | 18 months |
|---|---|---|
| 2 production staff (fully loaded) | $6,425 | $115,650 |
| 1 sales & business development | $2,570 | $46,260 |
| Additional cloud & AI compute | $600 | $10,800 |
| Marketing step-up | $1,500 | $27,000 |
| Workstations for new hires (one-off) | — | $9,000 |
| Total | $11,095 | $208,710 |
Two production hires and a first commercial hire are what convert the framework’s capacity into delivered work, and delivered work into a client base that is not three accounts deep. Reducing client concentration is the first job of this money.
Fundraising Aspirations
| Parameter | Position |
|---|---|
| Target round | $200,000 for 13.33% |
| Minimum viable close | $100,000 — funds the two production hires and part of the commercial hire |
| Instrument | Priced equity at $1.5M post; SAFE with a $1.5M cap available for tickets under $50,000 |
| Entity | A new company, into which CEMI.ai contributes the MediaMax framework, platform and creative libraries at closing |
| Use of proceeds | Production capacity, commercial reach, framework depth — see the table above |
| What we are not raising for | Runway. Fixed costs are covered by current billing |
Ticket Sizes
All percentages are at the $1.5M post-money above. Smaller tickets can be taken on a SAFE instead, which defers pricing to the next round.
Quarterly investor update · named in the cap table
All of the above · annual strategy review call
All of the above · full information rights · advisory access to the team
All of the above · board observer seat · pro-rata rights in the next round
Let’s Talk
We would rather discuss fit before terms. If the thesis makes sense to you, the numbers are all on this site and open to challenge.
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