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Strategy Canvases
The Business on One Page — Three Ways
The same business modelled through three standard frameworks. Investors tend to have a preferred lens; all three are here so you can use yours.
Business Model Canvas
The nine building blocks of how CEMI Media creates, delivers and captures value.
Key Partners
- Advertising and media agencies as channel partners
- AI model and cloud infrastructure providers
- Specialist freelancers for on-location capture
Key Activities
- Cinematographic production through the MediaMax framework
- Training and refining specialized agents
- Creative direction, quality validation and client delivery
Key Resources
- The MediaMax framework and its knowledge repository
- 50+ purpose-trained agents across production disciplines
- Experienced human directors and the public body of work
Value Propositions
- Superior quality — cinematographic standard, not template output
- Half the cost of conventional production
- A third of the time, from brief to delivery
- Total control — adjustable at any point, even after delivery
- Infinite possibilities — no location, weather or casting limits
Customer Relationships
- Retained monthly programmes with a named director
- Transparent production process with client participation
Channels
- Direct sales into mid-market brands
- Agency and media-network partnerships
- Public portfolio and inbound from published work
Customer Segments
- Mid-market brands, $10M–$500M revenue
- Agencies needing production capacity
- Institutions and events with multilingual needs
Cost Structure
- Creative direction and human production team
- AI model usage, cloud compute and storage
- Framework development and agent training
Revenue Streams
- Monthly retainers — US$38,500 contracted today
- Project production, US$5K–$50K at 40–60% margin
- Live AI events, interactive digital and training
Lean Canvas
The same business framed around problem, solution and unfair advantage.
Problem
- Video costs $10K–$100K+ per piece
- Timelines of 4–12 weeks per deliverable
- Multi-market brands need volume they cannot fund
Solution
- A trained human–AI production framework
- Codified workflows that remove improvisation
- Parallel multilingual output from one production
Unique Value Proposition
- Agency-grade cinematographic output at tool-grade economics
- Superior quality, half the cost, a third of the time, total control, infinite possibilities
Unfair Advantage
- A framework built, trained and refined in-house over years
- An accumulated knowledge base that compounds per project
- Public, verifiable client work at broadcast standard
Customer Segments
- Mid-market brands with real content volume
- Agencies and media networks needing capacity
Key Metrics
- Monthly recurring billing (US$38,500 today)
- Retainer conversion rate from first project
- Gross margin per production
Channels
- Direct sales and referral from delivered work
- Agency partnerships and public portfolio
Cost Structure
- Human creative direction and production team
- AI compute, cloud infrastructure, framework R&D
Revenue Streams
- Monthly retainers and project production
- Live AI events, interactive digital, training
Value Proposition Canvas
What the customer is trying to do, and how our offering maps onto it.
Customer Jobs
- Keep every market supplied with current, on-brand video
- Launch campaigns faster than the competition
- Justify marketing spend to a finance function
Pains
- Production budgets that cap how much can be made
- Timelines that miss the moment the content was for
- Re-shooting or re-editing costs more than the original
Gains
- More output from the same budget
- Publishing while the conversation is still live
- Consistent quality across markets and languages
Products & Services
- Cinematographic production via the MediaMax framework
- Live AI events and interactive digital experiences
- Original music, AI casting and team training
Pain Relievers
- Roughly half the cost of conventional production
- A third of the time from brief to delivery
- Adjustable after delivery — revisions are not re-shoots
Gain Creators
- Parallel multilingual versions from one production
- Original characters and scores with no recurring rights cost
- Scale without the quality drift volume usually brings
Let’s Talk
We welcome conversations with investors who share our view of where creative production is going.
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