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Business Plan

How CEMI Media Wins

A production company whose advantage is a framework rather than a rate card — operating from August 2026 with contracted revenue, a public body of work, and a cost structure conventional producers cannot match.

The Opportunity

The creative production industry is undergoing a fundamental transformation. Traditional production methods are expensive, slow, and increasingly unable to meet the demands of today's content-hungry digital landscape. CEMI Media has developed a revolutionary approach that combines human creative excellence with AI-powered production capabilities.

Our proprietary methodology delivers cinematographic-quality content at a fraction of traditional costs while maintaining complete creative control and cultural authenticity. This positions us uniquely in a market that is rapidly shifting toward hybrid human-AI solutions.

Rapid Growth & Proven Demand

Since our inception, we have experienced consistent growth driven by organic demand from clients seeking innovative, cost-effective creative solutions. Our portfolio demonstrates our ability to deliver high-quality productions across multiple industries and languages.

Every project we complete generates referrals and repeat business. Our clients don't just return—they become advocates for our unique approach to creative production.

Ready to Scale

We are positioned to accelerate our growth and reach additional markets. Our technology and methodology are proven, our team is experienced, and our client base is expanding. With additional investment, we can:

Expand Market Reach

  • Enter new geographic markets and industry verticals with our proven production methodology.

Scale Operations

  • Increase production capacity to meet growing demand while maintaining quality standards.

Advance Technology

  • Continue developing our AI agent technology and proprietary production workflows.

Build Partnerships

  • Establish strategic alliances with agencies, studios, and content platforms worldwide.

Why Invest in CEMI Media

Disruptive Technology

  • A production framework built, trained and refined in-house, with codified workflows and a methodology proven on delivered client work.

Growing Market

  • The global content creation market is exploding. Brands need more content, faster, at lower costs.

Scalable Model

  • Our hybrid human-AI approach scales efficiently, maintaining quality while reducing marginal costs.

Experienced Team

  • Leadership with decades of international experience in creative production, technology, and business.

Learn more about our value proposition →

Executive Summary

CEMI Media produces cinematographic video and interactive digital experiences for brands, institutions and agencies. What differentiates us is not a tool or a price point but CEMI MediaMax — our own augmented human–AI production framework, purposefully trained for high quality and high efficiency, and refined across real client work rather than assembled from generic tooling.

We begin operations in August 2026 with clients on monthly retainers across telecommunications, finance, insurance, education, retail and real estate, among others — recurring revenue from day one rather than a pipeline to be converted.

Why Now

The capability to produce broadcast-quality video with AI-augmented teams arrived faster than the industry’s ability to organise around it. Most competitors are either conventional producers adding AI at the edges, or AI-first shops with no production discipline. The window in which a genuinely trained framework is a durable advantage — rather than table stakes — is open now and will not stay open indefinitely.

Market Opportunity

Our served segment is mid-market brands with $10M–$500M in revenue and multi-market, multi-language content needs. These organisations have real volume requirements and no realistic path to meeting them at conventional production rates.

Product Portfolio

Operational today, not roadmap items — every line below has shipped client work.

Cinematographic Production

  • Commercials, brand films and campaign systems
  • Broadcast standard, multiple formats and subtitle variants
  • Shipped: Altice Mother’s Day, five spots, three formats

Live AI Events

  • Digital hosts, conversational avatars, interactive agendas
  • Live segment summaries and same-day video recaps
  • Shipped: Tech Summit 2026, CCIFD legal seminar, CEO Dialogue

Interactive Digital

  • Multilingual sites, simulations and data visualisations
  • Built with the same framework discipline as our video
  • Shipped: interactive infographics, architectural walkthroughs

Music, Casting & Training

  • Original royalty-free scores and sonic identity
  • Reusable AI casting library of original characters
  • Masterclass programmes for creative teams and executives

Go-to-Market

Land through a single production, expand into a retained programme.

Land

  • Win a defined campaign where speed and cost are decisive
  • Deliver at a standard that makes the comparison obvious

Expand

  • Convert satisfied project clients onto monthly retainers
  • Our clients bill on a recurring basis

Multiply

  • Agencies and media networks as channel partners
  • Adjacent services pull through additional core production

How We Compete

We are not competing on being cheaper than agencies or better than AI tools. We compete on being the only option that delivers agency-grade output at tool-grade economics, with a human director accountable for every frame.

AlternativeWhat they offerWhere we win
Conventional production agenciesCraft and accountability, at $10K–$100K+ and 4–12 weeksComparable output at roughly half the cost and a third of the time
Generic AI video toolsSpeed and low cost, with no production discipline or authorshipA trained framework and human direction, not prompt-by-prompt output
In-house brand teamsControl and brand knowledge, limited capacity and craft depthCapacity and cinematographic craft without headcount

Intellectual Property & Defensibility

The advantage here is accumulated, codified know-how and a public body of delivered work — not a certificate. We state the position plainly rather than dressing it up, because it survives diligence better that way.

What the new company would own.

CEMI MediaMax

The MediaMax Framework

  • A five-phase production methodology, from brief to delivery
  • A 219-file, 4.2 MB knowledge library across 8 domains
  • 13 codified operating rules and 22 workflow skills

Trained Agent Definitions

  • System prompts and role definitions per production discipline
  • Training corpora built from real productions
  • The orchestration logic that makes them work together

Media Productions Platform

  • Client review portal with versioning and approval workflow
  • Threaded commenting, rating and access control
  • Purpose-built software, not a configured off-the-shelf tool

Original Creative Library

  • An original music catalogue owned outright and royalty-free
  • Visual keys, overlays and scene libraries built per client brand
  • Production-ready assets that carry from one engagement to the next

Delivered Work Product

  • 20 production books and 15 briefs and proposals
  • Reusable templates distilled from real client engagements
  • A public, verifiable portfolio of broadcast work

Brands & Domains

  • CEMI Media, MediaMax and SiteCraft as trading names
  • The wider ecosystem marks and their domains
  • Goodwill built through published, attributable work

Digital Casting Framework

  • A method for building digital personas end to end — personality, traits, gestures, voice and signature exclamations
  • Visual style, wardrobe and background history that hold consistent across every production a character appears in
  • Cross-relations and matchability, so individuals combine into credible groups tuned to a given audience

Digital Casting Roster

  • 31 fully designed characters in production use, spanning children, teens, youth, parents, grandparents and artists
  • Castable individually or as groups, with defined relationships between them
  • No talent fees, no scheduling and no rights renewals — reusable indefinitely, and extensible through the framework above

How It Is Protected

LayerStatus today
CopyrightArises automatically on creation under the Berne Convention. Covers the codebase, knowledge library, production books, characters and music. No registration filed.
Trade secretThe framework’s core protection. Rests on access control and contractual confidentiality rather than any filing — and is strengthened, not weakened, by never publishing the internals.
TrademarkUnregistered. Common-law rights from use in commerce only. Filing for the core marks is a post-closing action funded by this round.
PatentsNot pursued. Workflow and methodology patents are expensive, slow and weak; the capital is better spent on the moat that actually compounds.

Asset Schedule — What Transfers

The assets above are held across several repositories and one storage bucket. This schedule exists so the contribution agreement can enumerate them rather than reconstruct them, and so nothing material is left behind by omission. Exact legal mechanics are for counsel; this is the inventory.

AssetHeld inScope
MediaMax framework, methodology and knowledge librarymediamax-system219 knowledge files across 8 domains; 13 operating rules
Trained agent and skill definitionsmediamax-system22 workflow skills and their supporting corpora
Delivered work product and templatesmediamax-system20 production books, 15 briefs and proposals
Media Productions review platformmedia-productionsApplication source, cloud functions and security rules
Digital casting framework and rostermedia-web · dedicated cast platform in progress31 published characters; framework held in mediamax-system
Public portfolio, case studies and brand sitemedia-webPublished client work and the cemi.media property
Client masters and delivery assetscemi-media-productions bucketPer-client project archives across active engagements
Brands, marks and domainsHeld by CEMI.aiCEMI Media, MediaMax, SiteCraft and associated domains

Note on scope: the organisational AI personas in the wider CEMI ecosystem are a separate asset class and are not part of the casting roster. A dedicated cast system is in development and will be added to this schedule when it ships.

Transaction Structure

CEMI Media currently operates as a division of CEMI.ai, the group’s registered company. This round forms a new company: CEMI.ai contributes the MediaMax framework, the platform and the associated creative libraries into it at closing, so the new entity owns the intellectual property outright from day one. Investor capital goes into that entity. Formal registration of the core marks is a post-closing action, budgeted within the round.

Financial Outlook

Built up from contracted billing, not down from a market-share assumption.

Sectors our clients come from

  • Telecommunications
  • Retail
  • Finance
  • Insurance
  • Education
  • Real Estate
  • Architecture
  • Publishing & Media
  • Consulting
  • Technology

Basis of preparation: operations begin August 2026. The base is our recurring monthly billing from our clients, grown 10% to 20% per quarter. Client names and individual billing figures are not published; they are available to investors on request.

The Starting Point

What is already in place before a dollar of the round is spent.

10+Clients
$11,911Fixed Monthly Cost
$200KRound Size
18 moHiring Plan Funded

CEMI Media operates on monthly retainers with clients in telecommunications, finance, insurance, education, retail and real estate, among others. That recurring billing already covers the company’s fixed cost base, so the projections below grow a funded operation rather than a concept. Individual billing figures are shared with investors directly, not published.

Five-Year Projected P&L · 2027–2031

Revenue, operating costs, net profit and margin. Projections with stated assumptions — not forecasts of certainty.

Where Each Projected Dollar Goes

Each column is the year’s projected revenue, split into operating costs and net profit. The margin widens as the framework’s leverage compounds.

$0$1M$2M$3M$4M$750K24% margin2027$1.30M28% margin2028$2.00M31% margin2029$2.80M33% margin2030$3.60M35% margin2031
Net profitOperating costs
YearRevenueOperating CostsNet ProfitNet Margin
2027US$750KUS$570KUS$180K24%
2028US$1.30MUS$936KUS$364K28%
2029US$2.00MUS$1.38MUS$620K31%
2030US$2.80MUS$1.88MUS$924K33%
2031US$3.60MUS$2.34MUS$1.26M35%

Revenue less operating costs equals net profit in every row; the margin column is that arithmetic, not a target. Operating costs include the fixed base itemised below plus the variable production cost and new hires each year of growth requires.

Basis of preparation: projections prepared by management, starting from recurring billing under contract as of August 2026 and the US$11,911 fixed monthly cost base itemised below. 2026 is a partial year and is deliberately omitted. Client names and individual billing figures are not published; they are available to investors on request.

Why These Numbers Hold

Anchored to the contracted base

  • The 2027 figure of US$750K is the midpoint of the US$649K–893K range our quarterly model produces from contracted billing growing 10–20% per quarter. It is the model’s own central case, not a new assumption.

Growth decelerates on purpose

  • Year-over-year growth falls from 73% to 29%. In quarterly terms it starts near the middle of our 10–20% band and drops below it as the base grows. A flat or rising growth rate off a growing base is the least credible thing a projection can show.

Margin comes from leverage, not cuts

  • Net margin improves from 24% to 35% because the knowledge base, trained agents and codified workflows are reused across productions, so cost grows more slowly than revenue. Headcount still grows every year — just slower than billing.

It stays deliverable

  • US$3.6M by 2031 implies a team in the mid-teens at realistic revenue per head, reachable along the hiring path this round funds. We cut an earlier, steeper version of this table because it implied a growth rate no base this size sustains for five years.

Cost Structure

What it costs to run the business each month, built from the figures we actually pay plus the statutory and operating costs a small company in Santo Domingo carries.

$11,911Monthly operating cost
$143KAnnualised
$7,711Fully-loaded payroll
$9,000Capital in equipment
LineMonthly
Contracted & known — provided by CEMI Media
Payroll (gross)$6,000
Software licenses$500
Office space$500
Internet$200
Other$1,000
Subtotal$8,200
Dominican statutory payroll burden — estimated
TSS · SFS employer (7.09%)$425
TSS · AFP employer (7.10%)$426
TSS · SRL, occupational risk (~1.20%)$72
INFOTEP (1%)$60
Regalía pascual accrual (8.33%)$500
Vacation accrual (~3.8%)$228
Subtotal — 28.5% on top of gross payroll$1,711
Operating costs — Santo Domingo estimates
Cloud & AI compute$400
Marketing$300
Electricity$250
Accounting & bookkeeping$200
Transport & fuel$150
Insurance$100
Legal & corporate compliance$100
Office supplies & maintenance$100
Mobile & telecom$80
Bank & FX fees$40
Water$30
Subtotal$1,750
Capital
3 workstations @ $3,000 — depreciated over 36 months$250
Total monthly operating cost$11,911

Basis. Only the first block is provided by CEMI Media; the rest is modelled. Payroll is $7,711, not $6,000 — Dominican employers carry TSS, INFOTEP, regalía pascual and vacation accrual on top of gross salary, roughly 28.5%, and omitting it is the most common error in a Dominican operating model. This schedule is fixed monthly overhead. The five-year P&L above layers on top of it the variable production cost and the new hires each year of growth requires — that is why its operating-cost line grows every year while this one does not.

On the 55% gross margin quoted in earlier material: it was not consistent with this cost base and has been retired. The only margins we publish are the projected net margins in the table above — 24% rising to 35% — each footed against a full operating-cost line rather than asserted on its own.

Pricing

Indicative ranges for how the work is sold.

OfferingRange
Project production$5K–$50K
Monthly retainerUS$5K–$25K/month
Live AI eventsPer event, scoped

Assumptions

What is contracted

  • Clients on monthly retainers
  • Recurring billing that already covers the fixed cost base

What is modelled

  • Annual growth decelerating from 73% to 29% as the base grows
  • Net margin improving from 24% to 35% on framework leverage

What is excluded

  • No revenue assumed from unclosed pipeline
  • No price increases assumed on current accounts

Growth Roadmap — Where the 10–20% Comes From

The projections above grow 10% to 20% per quarter from new accounts and expansion of existing ones. That band is not an abstraction — it maps to a 2026 sales roadmap with two components: seasonal campaign capture in the second half of 2026, and six adjacent product lines where client interest is already validated. Most of those lines extend work that has already shipped and is published in our portfolio, so this is expansion into adjacent demand with an existing framework and existing proof, not a set of new bets.

The roadmap is also how the round does its first job. Each line below sells to different buyers than our current accounts, so every engagement won reduces client concentration — the risk this plan names first, and the priority the sales and marketing allocation funds.

Seasonal Capture — Second Half of 2026

Four commercial windows anchor near-term project revenue: Back to School, already in market on a short campaign window; then Black Friday social campaigns, Thanksgiving, and the Christmas holiday season. These are short-cycle productions at project pricing, produced on existing framework capacity — the fastest revenue the framework can capture without adding headcount. The capacity claim is not theoretical: the published Juguetón case study delivered 35 cinematic commercials in 35 days for a holiday campaign, on the same framework.

Six Adjacent Lines, Validated Interest

What each line sells, and the delivered work behind it.

Digital Influencers

  • CEMI-created characters rented to brands, or carrying sponsorships in their own right
  • Built on the published 31-character casting roster and the MaiMusic artist stable — the IP already exists and carries no talent fees

AI Podcast Production

  • Shows with real hosts, AI characters, or both together
  • Runs on a dedicated podcast production framework and agents within MediaMax — the same codified discipline as our video work

Documentary & Institutional

  • Docuseries and institutional video for brands and public institutions
  • Proven by Santo Domingo, Tú Puedes — a published awareness short film

Ad Production Through Agencies

  • Agencies keep the client relationship and their margin; we supply the production capacity behind them
  • Both Altice and Juguetón were won direct and then executed through the client’s own agency, deliberately, so as not to disturb that relationship — the channel already works in practice, and an incumbent agency has no reason to see us as a threat

Real Estate & Construction

  • Property marketing, project visualisation and developer campaigns
  • Proven by delivered work for CIASA RD and Casa Simón, plus the published architectural visualisations

Social Media Strategies & Campaigns

  • Ongoing social production agencies cannot run economically in-house, outsourced to us
  • Proven by Productos Parlanchines — a client-commissioned series riding the 2026 talking-products trend

Consistent with the assumptions in the financial outlook, none of this roadmap is counted as revenue until it closes — no unclosed pipeline enters the projections. The roadmap is the route to the 10–20% band, not an addition on top of it.

Roadmap

Now — Aug to Dec 2026

  • Hold and deepen the accounts already in production
  • Convert the public work into comparable campaign wins
  • Capture the seasonal calendar — Back to School through Christmas

2027

  • Add channel partners: agencies and media networks
  • Scale Live AI Events as a distinct, higher-margin line

2028

  • Regional expansion beyond the current market
  • Framework capability licensed or productised where it fits

Risks and Mitigations

RiskMitigation
Client concentration — current revenue rests on a narrow base of accountsNamed priority for the seed round: convert pipeline into a broader base before scaling cost
AI capability becomes commoditisedThe moat is the trained framework and accumulated knowledge, not access to models anyone can buy
Buyer scepticism about AI-assisted productionPublic, verifiable client work; human directors accountable and named on every project
Key-person dependencyCodified workflows and production books make the process transferable, not tacit

The Canvases

The Business Model Canvas, the Lean Canvas and one Value Proposition Canvas per customer segment are their own document now, at /investors/canvases/. They were sections of this plan until 2026-09-12; they moved because they are generated from the CEMI business-profile record for this property rather than written, and a generated artefact that cannot contradict the revenue page or the round is worth more than a hand-kept copy inside a prose document. The plan is the argument; the canvases are the structure it describes.

The three canvases, generated from the business profile → /investors/canvases/

The flywheel, the customer funnel and the 18-month roadmap → /investors/growth/

The Ask

We are raising US$200,000 at a US$1,500,000 post-money valuation, against contracted recurring revenue and a fixed cost base already covered by current billing.

How the money is made, stream by stream → /investors/revenue/

Team Expansion53%
Sales & Marketing37%
Technology & AI Development5%
Operations & Infrastructure5%

Let’s Talk

We welcome conversations with investors who share our view of where creative production is going.

invest@cemi.ai