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Investor FAQ

Questions We Get Asked

The questions that come up most in investor conversations, answered directly.

The seven questions every investor asks

Priced equity at a US$1.5M post-money valuation. A SAFE with a US$1.5M post-money cap is available for tickets under US$50,000. No discount and no MFN clause attach to either — the cap is the whole of the term.

The round is US$200,000 for 13.33% at US$1,500,000 post-money. The full terms, the use of funds behind them and the valuation defended from both sides are on the ask.

Because it is what an 18-month plan costs, line by line: two junior production staff, a production director, a first commercial hire, the compute and workstations they need, and a marketing step-up. That adds to US$197,145 over 18 months, and the round is sized to it rather than to a round number. It is not a runway round — fixed costs are already covered by current billing.

At the US$1.5M post-money above, and before any future round:

TicketStake at this roundWhat comes with it
US$25,0001.67%Quarterly investor update · named in the cap table
US$50,0003.33%All of the above · annual strategy review call
US$100,0006.67%All of the above · full information rights · advisory access to the team
US$200,00013.33%All of the above · board observer seat · pro-rata rights in the next round

This dilution table is the only cap-table figure we publish. The rest of the cap table is diligence material, under NDA.

Ask at invest@cemi.ai and we send a mutual NDA. Once it is signed, the following are released within two business days:

  • Cap table and the shareholding of the contributing entity
  • Revenue to date, run rate, and monthly billing by client
  • Client contracts and retainer terms, redacted where a client requires it
  • The monthly cost model behind the published US$11,911 fixed base
  • The five-year financial model, with every assumption exposed and editable
  • The asset schedule with repository access, and the draft contribution agreement forming the new company
  • A live walkthrough of the MediaMax framework and the production platform
  • The SAFE and subscription templates for the round

CEMI Media currently operates as a division of CEMI.ai. This round forms a new company, into which CEMI.ai contributes the MediaMax framework, the platform and the creative libraries at closing — so the entity investors fund owns the intellectual property outright rather than licensing it from a related party.

Three are plausible, and none is promised. Acquisition by an agency group, production house or media network buying capacity and a framework rather than headcount. A secondary in a later priced round, if growth justifies raising one. Or no exit at all: the company is cash-generative today, so continuing as a profitable private business that distributes to its shareholders is a real outcome rather than a failure state. We publish no multiple and no target valuation, because we would be making them up.

Nothing breaks. The minimum viable close is US$100,000, which funds the production build-out — two junior hires and the production director — and the rest of the plan waits. Below that, we keep operating on current billing and grow at the pace our own surplus allows, which is slower and is exactly the constraint this round exists to lift. No part of the business depends on the round closing.

The rest of what we get asked

It is our own augmented human–AI production framework — not off-the-shelf software and not a generic AI model. It comprises codified workflows and processes, 50+ purpose-trained agents across production disciplines, our own methodologies and techniques, purpose-built applications, and an accumulated production knowledge base. Every output is authored, judged and approved by experienced human directors.

No. Anyone can access the same underlying models. The difference is everything around them: the workflows that carry a project from brief to delivery without improvisation, the agents trained for specific production disciplines, the accumulated knowledge that makes each project better than the last, and the human direction accountable for the result. That is what took years to build and what a competitor cannot license.

Recurring monthly retainers with clients in telecommunications, finance, insurance, education, retail and real estate, among others, in place from the first month of operation. We do not publish client names or individual billing figures — those are shared directly with investors on request.

It is concentrated, and we say so in the plan’s risk section rather than hiding it. Losing any one account would be material. Broadening the client base before scaling the cost structure is the named first priority for this round — that is precisely what the sales and marketing allocation funds.

Model capability will keep commoditising, and we assume it will. What does not commoditise is a trained framework refined across real productions, a knowledge base that compounds with every project, and directors who know what good looks like. Better models make our framework more productive; they do not reproduce it.

Yes, and we would rather. The Altice Mother’s Day campaign — five broadcast spots across three formats — is public in our portfolio. So are the Live AI Events we have produced, including a digital host for Tech Summit 2026 and a bilingual legal seminar platform. Everything we cite has shipped.

US$200K at a US$1.5M post-money valuation, which is 13.33% of the company. The allocation follows the hiring plan: 53% team expansion, 37% sales and marketing, 5% technology and AI, 5% operations and equipment. A SAFE with a US$1.5M cap is available for tickets under US$50K. Terms are open for discussion — we would rather talk about fit first.

The question they actually care about is whether the work is good and whether someone is accountable for it. We name the human directors on every project and the output stands on its own — our public campaign work is indistinguishable from conventional production. We do not lead with the technology; we lead with the result.

Three constraints currently cap growth: production capacity, market reach and framework depth. The round addresses all three. It funds people and infrastructure to take on more concurrent work, the commercial effort to broaden the client base, and continued investment in the framework that makes the economics work.

The capability to produce broadcast-quality video with AI-augmented teams arrived faster than the industry could organise around it. Most competitors are conventional producers bolting AI onto the edges, or AI-first shops with no production discipline. The window where a genuinely trained framework is a durable advantage is open now. It will not stay open indefinitely.

Today the assets sit with CEMI.ai, the group’s registered company, of which CEMI Media is a division. This round forms a new company, and CEMI.ai contributes the MediaMax framework, the platform and the creative libraries into it at closing — so the entity investors fund owns the IP outright from day one rather than licensing it from a related party.

No, and we would rather say so than imply otherwise. Copyright in the codebase, knowledge library, production books, characters and music arises automatically on creation under the Berne Convention, so the rights exist without filing. The framework’s real protection is trade secrecy — access control and contractual confidentiality. Trademarks are unregistered and rest on common-law use; filing for the core marks is a post-closing action budgeted within this round. We have not pursued patents, and do not intend to: workflow patents are costly and weak.

Let’s Talk

We welcome conversations with investors who share our view of where creative production is going.

invest@cemi.ai