Día de las Madres 2026
A five-spot Mother's Day campaign for Altice, the mobile and telecom operator — one story told across five commercial propositions, each produced to broadcast standard with the CEMI MediaMax framework.
Spot 01 — Pospago
The postpaid proposition, opening the campaign and establishing the mother-and-daughter thread that runs through all five spots.
Spot 02 — Pospago with Roaming
The same emotional thread carried into the roaming offer, for mothers and daughters keeping in touch across borders.
Spot 03 — Todo Altice
The full-portfolio proposition, bringing mobile, internet and television together under one Mother's Day message.
Spot 04 — Prepago
The prepaid proposition, adapted to a different audience without breaking the campaign's visual or emotional continuity.
Spot 05 — MBB
The mobile broadband proposition, closing the campaign with the same cast, palette and score established in the first spot.
Need a campaign like this?
Five broadcast-standard spots, three formats each, with subtitle variants — produced on a timeline conventional production cannot match.
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